Sales can often seem like so much guesswork.
You wonder what to send your clients – what they’ll read and what they’ll toss. When are the best times to call? What email strategy is the most effective? Below we’ve compiled some of the most helpful statistics to help you reach out to your clients more effectively.
Email: According to MailChimp, more emails are opened after noon, with the most active period being between 2 and 5 pm, while Experien notes that Tuesdays have the highest open rate during the week. Not surprisingly, personalized emails that have the recipient’s name in the subject line have higher open rates, while ContactMonkey found that subject lines with more than 3 words see a 60% decline in the open rate.
Voicemail: This is one of the less effective methods of communication, with a response rate of 4.8%, according to InsideSales. Fifteen percent of every sales reps’ time is spent leaving voicemails, but 90% of first time voicemails never generate a return call.
When it comes to Sales Calls, remember that only 14% of the words you use are communication – 86% is tone. According to RingDNA, the best times to call are Wednesdays and Thursdays from 6:45 to 9 am, and 4-6 pm. The worst time to call is on Monday morning or Friday afternoon.
As for Social Media, sales reps who take advantage of social selling are 50% more likely to meet or exceed their sales quotas, while 73% of salespeople using social selling outperform their peers and exceed quotas 23% more often. According to Buffer, the best time to tweet is during commute times, during lunch, and in the early morning, while the best time to post on LinkedIn is Monday through Friday before noon.
For more information, please read:
19 Shocking Sales Stats That Will Change How You Sell | Linkedin