Perception is reality. An overused phrase? Perhaps, but when it comes to life insurance and how the language we use is actually heard by life insurance buyers, it is absolutely the truth. Unfortunately for all of us, that truth is keeping us from selling more life insurance. ‘Death Benefit’, ‘Heirs’, ‘Loans’…the language is ingrained in every conversation we have.
How to solve the problem? Understand it on a deeper level and use that understanding to educate, train and ultimately change behavior.
Join Cavalier Associates, Michael Maslansky, CEO, Maslansky + Partners and Chris Behling, National Accounts and Business Development, AXA, as we “go deep” into the recently conducted research into consumer sentiment about the life insurance industry’s products and “jargon”. Could increased sales be only as far away as updating our vocabulary?