Social media platforms have become major sources of financial advice, especially among younger clients. Advisors are increasingly encountering clients who bring viral, sometimes inaccurate, insurance guidance from these outlets. Marcus Wiseman of RFM Digital suggests that advisors seek to understand what in the content resonates with clients, engage in open conversations, and provide contextually relevant, individualized explanations to build trust and counteract misleading information. InsuranceNewsNet Magazine (8/12)